Reformer
Reformers are principled and purposeful. They strive for perfection and are driven by a strong sense of right and wrong. They seek to improve the world around them and are organized, disciplined, and conscientious.
Base Motivation: To be good and to have integrity.
Base Fear: Fear of being corrupt or defective.
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Helper
Helpers are compassionate and supportive. They enjoy assisting others and forming deep connections. They are generous, empathetic, and prioritize others' needs.
Base Motivation: To be loved and needed.
Base Fear: Fear of being unwanted or unworthy of love.
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Achiever
Achievers are success-oriented and driven. They strive to excel and often set ambitious goals. They value efficiency and are highly motivated by recognition and rewards.
Base Motivation: To be successful and admired.
Base Fear: Fear of being worthless or a failure.
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Individualist
Individualists are creative and unique. They seek to express themselves authentically and value deep, meaningful relationships. They are introspective, sensitive, and highly self-aware.
Base Motivation: To be unique and authentic.
Base Fear: Fear of having no identity or significance.
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Investigator
Investigators are analytical and curious. They seek to understand the world through knowledge and often become experts in their fields. They value independence and intellectual pursuits.
Base Motivation: To be competent and knowledgeable.
Base Fear: Fear of being useless or incapable.
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Loyalist
Loyalists are reliable and responsible. They value security and stability and are often seen as trustworthy and dependable. They seek to build strong, lasting relationships and are fiercely loyal to their loved ones.
Base Motivation: To be secure and supported.
Base Fear: Fear of being abandoned or without support.
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Enthusiast
Enthusiasts are spontaneous and adventurous. They seek new experiences and enjoy staying busy with multiple interests. They are optimistic, energetic, and fun-loving.
Base Motivation: To be happy and fulfilled.
Base Fear: Fear of being deprived or in pain.
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Challenger
Challengers are powerful and assertive. They seek control and thrive in leadership roles. They are confident, direct, and protective of their loved ones.
Base Motivation: To be in control and avoid vulnerability.
Base Fear: Fear of being controlled or harmed.
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Peacemaker
Peacemakers are easygoing and agreeable. They value harmony and often act as mediators in conflicts. They seek to create a peaceful environment and are accepting, patient, and diplomatic.
Base Motivation: To maintain peace and harmony.
Base Fear: Fear of conflict and disconnection.
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